Sunday, October 3, 2010

Talent Industry Secrets Exposed

By Mike Modena

The Truly Successful Model

Any truly great actor or model has a lot of very special qualities: charm, charisma, that thing we call talent. But they also know how to work hard. And they also had help along the way. An aspiring talent needs first and foremost to find a good agency to get them started in the game, from model composites to that first audition.

In the excitement to find work, many people may get taken in by agencies out for money and nothing else. This is no surprise, but should serve as a reminder to always be cautious, do your homework, and figure out if the agency is on the level. Trust should not be easily given, but should be earned by the talent agency.

A Talent Agency With Connections

Guess what? There are agencies looking to get your money, so if they start asking for registration fees up front, it's time for you to go. Don't be shy to ask if the agency is fully licensed, either. Good ones are. And they'll have a client list with names you've heard of, businesses willing to work with the agency because it's honest.

So what do you want to do, exactly? Why are you here? Is it runways you love? Commercials? Print ads? Is it television you're trying to dominate? Radio? You want to break into film? These are the conversations you're going to be having with the talent agency, and from there you decide what's the best fit for everybody. And if it's not clear to you right now, don't worry: This stuff is going to come out over time, in conversation with the agency and as you discover your own strengths.

Do You Have What it Takes?

The best face for a job, whether modeling or acting, isn't necessarily going to be the one belonging to the exotic foreign teenager. More often than not it's a face you sort of recognize, the face of real people, those faces you see on the streets ... or in the mirror. Talent agencies always want everyday people, whether they be children or adults, and regardless of experience, for all kinds of jobs.

Once those lights turn on, once the camera points your way, all that hard work and preparation is going to come into sharp focus. And then you'll be glad you did your homework and found the right talent agency to walk you through your beginnings, from model composites through that first interview. I hope to see your face everywhere real soon. - 40729

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Fulfill Your Modeling Dream

By Christine Booker

The Life of a Model

The life of the model or actor seems like a charmed one, and of course in many ways it is. But it isn't without work, that's for sure. Whether it's starring in a TV show or walking a runway, a lot has gone into those moments before the lights come on. And having a good talent agency can help pave the way to success.

There are certainly many good, honest agencies out there. But there are also dishonest groups looking for your money. This is where you have to be smart, critical, and very careful. If you do your research, you'll be able to figure out who's worth trusting and who's going to be nothing but trouble.

Selecting a Talent Agency

Don't, whatever you do, sign up with an agency that demands registration fees up front. You're asking for trouble, I'm telling you. This is how the bad ones get you. The good ones are going to be fully licensed, they're going to be willing to take the time to know you, and they're going to have a client list with names you know.

The agency is going to sit down with you early on and start the conversation about what the heck kind of work you actually want to do. Believe me, there are tons of options. There are all the commercials -- those things that happen in between shows -- and print ads -- those things that happen between magazine stories. Then there are the shows themselves, too, of course. But a lot of this is going to come out over time; you just need to start that conversation with the agency.

The Real Model or Actor

A successful model or actor isn't necessarily the person with the most exotic look. Just as often it's someone who looks like, well, like real people. Like the people you see on the street, or in the mirror. Agencies always want to work with these kinds of people, because that's what casting directors want, and that's what we as the audience want to see, a familiar face on a baby or a grandparent.

This isn't terrible stuff. It's just a taste of what you'll experience once you find the right agency, dodge the scams, and get ready to work hard. The agency is going to walk you through the rest, from headshots to auditions, and will be a partner to you as you begin what we hope will be a successful career. A lot of that, of course, is up to you. - 40729

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The Issues With Using Pirated Films

By Eduardo Lester

We live in a world of on-demand satisfaction. To an extent, whatever you want, you can get and with home theaters becoming a social staple for families, the ability to download a movie that you want at the moment you want to see it is seductive.

Downloading music on iTunes or books onto a Kindle has made the notion of downloading entertainment mass market. To assume that being able to download a movie is the the next logical step. The notion, however, has always been fraught with thoughts of legality, that perhaps whatever is downloaded is nothing but a bootleg copy that will put a computer at risk and get you into trouble.

This way of thinking, in the beginning, was true. Almost all online movies that were bootleg copies usually recorded by camcorder of the movie screens, much like what is sold on street corners. If you watch these films you're committed infringement on copyright.

If a government agency wanted to crack down on sites that gave out free movie downloads, almost all web site owners would have no issue in handing over the list of IP addresses that had used the site in exchange for leniency.

Does this happen? Not yet. But the music industry has cracked down on illegal file sharing, levying steep fines to people across the country in exchange for not prosecuting them in court. It goes to say that logically, file sharing movies is the next step. In fact, a case is under review currently of a man who'd downloaded an unreleased film.

That doesn't mean that abstaining from any movie downloading websites is the way to go. There are still many sites that are both safe and legal. What to watch out for are any websites that promise you everything for nothing. These sites usually peddle in spyware and adware.

What is spyware? It's a malicious software that downloads onto your computer and records your actions on line. This can include recording keystrokes that can give away your passwords on a myriad of websites and open the door to having your identity stolen. Adware is not as malicious, but is a nuisance that can slow down the performance of your computer by inundating you with pop-up ads on the misguided thought that it will make you want to purchase one of the items.

To make sure that what you're doing is legal and safer, it's best to use websites that charge a fee for joining. Many websites charge only one-time fees at around $40 for unlimited downloads, much like the music site Napster. The fee will most likely protect you from inadvertently downloading any adware or spyware because of the added virus protection that many of these sites contain.

Wanting something for nothing, especially when downloading movies can lead to consequences that are annoying at least and dangerous at most. There are many good websites that you can utilize for movie downloads - just make sure to do your homework and choose wisely. - 40729

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Investor Relations, Crisis Management And Corporate Publicity: Propaganda Warfare

By James Scott

I remember in college a professor said that, 'Any publicity is good publicity'. I took that idea with me and tried to apply it early in my career and found the outcome of that concept to be disastrous for a client who was under the same misguided assumption. What university students don't realize until it's too late is that instructors teach because they cannot 'do'.

I have yet to find a professor who was so unbelievably successful in business that he threw it all away in order to mold young minds and shape the future of our economy with tomorrow's decision makers. To the contrary, those who have a difficult time convincing fellow professionals in the real world of their cerebral preeminence would rather stand in a classroom and spat off statistical concepts formulated and tested by those who this talking head admires yet will never become. It's a matter of emotional intelligence vs. book intelligence. The former is a prerequisite for powerhouse, contact rich executives and the latter is reserved for individuals that are limited to the creativity and genius of the authors of the material in which they memorize.

The turbulent genre of investor relations, which encompasses crisis management and corporate publicity is limited to the confines of the emotional marathon runner. The up and down swings of this unique niche profession are not for the faint at heart. The ability to parley a crisis situation into that which stimulates trading volume of stock (in a positive manner) is a gift endowed to the street wise, leveraging demigod.

The IR consultants that I know are the guys who get A's and B's at a state university, sold vacuums and cell phones the year after college, got their series 7 and after a few years of successful trading, made a nice chunk of cash, got bored and left the industry only to re-enter on the stock promotions side.

They have the technical experience needed to evaluate a stock and test it for chinks in the armor and leaks and they have the industry contacts and street smarts to formulate a deliberate process to promote the company in a way that is conducive to superior public interest and investor coziness.

Successful IR, PR and crisis management really comes down to creating a template for information distribution; once this is accomplished it then in becomes a process of articulating the actual content, good or bad, in a way that reflects the idea that the company's end result will leave them better off than they are now.

For countering negative press or crisis management issues a company should always have an arsenal of positive information ready to pump out 3 to 1 for the ultimate public distraction (meaning for every one negative, drive 3 positives through the publicity template put together beforehand). What should your template look like? You need a combination of media contacts on all levels (radio, news, TV, talk radio, etc) along with an ample supply of high traffic blogs, article directories, podcasts with large followings, double opt-in email list to investors and shareholders, legislative style spin contractors and powerful bookmarking tools to add to the affect. It is important to test-run through the scenarios before you need them. You're going to have problems that could hinder your company stock or reputation, it's just a fact of commerce. Prepare ahead of time so that your crisis management solution is in place. Hire a troubleshooter that can come in and set your organization up with concepts that will free your head from the noose that would otherwise cause your company's demise.

Characteristics to look for in a consultant of this caliber would be: even keeled and calm, no nervous habits such as nail biting, sniffing, shuffling feet etc. Watch out for name dropping to base their abilities off of their association with another entity or individual, hiring a consultant like this will result in failure and they'll pass the buck and won't be accountable. Watch for the involuntary micro expressions controlled by the subconscious mind. To measure this, ask a few trigger questions you know the answers to and watch for the facial reactions immediately after the question but before the verbal response.

Next, ask him questions that would need modified or critical thinking and again, watch for the facial expressions. After you've discovered his 'tells' you should be able to effectively proceed with a general comprehension of the truth and lies (or over exaggerations) during the qualifications interrogation. Have him run you through scenarios that he's worked on in the past and the processes that were put in place before hand or on the fly to deliver a powerful end result for the client. Ask him to elaborate on his most powerful crisis management tactics. Find out what he's done on the IR side to generate trading volume and share price strength. Ask him how he would take your product or service and pump it through his PR stratagem for optimal outcome.

Again, this specialist is a dynamo, not an instructor and they are more of a strategist than a general tactician, meaning they are able to apply the tactical knowledge that the public has access to but apply it to his current environment, good or bad, for a strong, predictable end result. - 40729

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Saturday, October 2, 2010

Starting Out In Modeling

By Arnold Franklin

Challenges in Modeling Career

Modeling is a hard enough occupation without having to worry about some agency getting you all caught up in a scam. And there are agencies out there who want you money and aren't interested in your charms. So be cautious when embarking on your career, do your homework, and keep an eye open for certain giveaways to naughtiness.

Many agencies are just looking for your money, it's true. It's important to know what are reasonable expenses. Getting model composites made, for example, will cost you money. But that's a necessary first investment to make with the agency, as the composites are what the agency uses to find jobs for the prospective models. The agency should also be fully licensed, and have brand-name clients -- two signs you can begin to breathe a little easier and think about taking the next step.

How do You Know They're Good?

Perhaps it won't surprise you that a successful actor or model is more driven than anyone around them. It's a necessity, along with charisma and confidence. Because they themselves are the product. And it's got to work as well as it looks and acts. Otherwise who will want to invest in it?

The next thing to start thinking about is this: what kind of work do you actually want to do? Is it going to be print ads, commercials, walking the runway? Do you want to star in a music video, dodging explosions and crazy guitarists? Or find a role in the next hit television show? Ready for the lights? A lot of this stuff will get sorted out in time, certainly, but it's good to start thinking now about the work you want to do so you can build that into your relationship with your agency. Once you get in there, you never know -- you may end up in a totally different place than where you started.

What Does Your Agency Want?

Lest you worry that your face isn't quite exotic enough to pull off the modeling or acting game, talent agencies are always looking for the right face among us everyday folk. They want to work with real people, regardless of age or experience, and help them to figure out where they fit in this crazy, crazy world.

It's probably a lot to keep in mind, but try to breathe slowly and not get flustered. This is the kind of stuff good agencies deal with, and once you find one, you'll be well on your way. From headshots to those first auditions, the process is definitely manageable, and easier with help. Once the lights turn on you, though, it's all in your hands. - 40729

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Finding A Home For Talent

By Michael Scott

Seeking a Talent Agency

I've always secretly wondered about the lives of those people in picture frames. You know, the ones who are smiling and frolicking in the frames you buy in the store. I always think about just keeping those people in the frames and calling them family. They're better looking, anyway. But I digress. The point is, real people make those pictures, and think about it: you could be one of those people. Then you wouldn't have to change out the pictures in your frames. But that's further down the road. First, you need to find a good talent agency.

Which can be harder than you think. Cause there are a lot of bad ones out there. It's an industry that makes it easy to take money from the unsuspecting and deliver very little in return. Thus, you need to do your homework and figure out who you can trust before you sign up with them. Research is essential.

Types of Work for the Talented

In your research you'll learn that you're going to need model composites, the business card of the industry. The agency uses these to find jobs for you. It's also important to make sure the agency is fully licensed.

Which returns us to those picture frames. Do you want to be one of those people? A model for ads, or a voice for radio, or a walker of catwalks? Or, on the other hand, would you want to be an actor in TV or film? Any and all of these things are possible if you've got the right attitude and plenty of dedication. More than anything, you've got to be dedicated, cause this is a competitive industry.

Finding the Right Face

Meaning that casting directors are looking for all kinds of faces and bodies. Not just the super-exotics from foreign lands. Turn on the TV and you'll realize a lot of the people in those commercials and TV shows look a lot like you. So it stands to reason that they very well could be you, if you get in front of the right people. And since talent agencies are looking for such a wide range of people, it doesn't matter if you're young or old. There may well be a job for you out there.

Assuming again that you're willing to work for it, this is a competitive business, that's for sure, and those who are as dedicated as they are charismatic will do well. This is also why it's important to find an agency who'll be honest with you as well as working as hard as you are. The agency is your guide through the industry, so that relationship will be an important one as you start out, and throughout your career. Put the effort in before you even get your head-shots made to find that agency that feels like a good fit, that wants to see you succeed and isn't just out for your money. In no time, you may find yourself in picture-frames all over the world. - 40729

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Taking A Look At Modeling Agencies

By Susan Walker

Model Agency Industry

It's a total myth that anyone looking to find work as a model or actor has to jet off to New York or sunny Southern California. Why, you can follow the palms to Southern Florida and find a chance to get yourself in print ads and commercials, on runways, and even in television, film, and music videos. The trick is to find the right people to help you on your way.

Modeling and talent agencies are all over the place, that's for sure. But many don't have, shall we say, your best interests at heart. They're looking for your money, mainly. Your success is not necessarily a priority for them. Which means for you: do your research.

About Selecting Your Talent Agency

Any agency you work with should be fully licensed. If the agency has been around for at least 15 or 20 years, that's a good sign they are legitimate. If an agency asks for a signing or registration fee up front, go the other way. Check out the clients the agency has worked with -- if you see names you recognize, you're in good shape. "Target" and "Reebok" are fine names to recognize. "Frank's After-Hours Bagel and Auto Parts" should probably throw up a red flag.

A good model and talent agency will help you figure out what's best for you, whether it's in print ads or on that new TV show. And the film industry is everywhere. In Southern Florida, shows like the USA Network hit "Burn Notice" and Fox's new drama "The Glades" are always looking for talent. Reputable agencies will have the in with those casting directors. Heck, you might even find yourself dodging pyrotechnics in a music video.

Legitimate Talent Agencies

And listen: don't get intimidated by the thought that all models are exotic and foreign. Good agencies like to work with everyday people of all ages and experience levels. Which makes sense. Those are the kinds of people we see everyday, so that's who we expect to see in our ads and favorite programs. We the people want to relate to the people who are selling us sweaters ... or getting involved in action-packed crime dramas.

Lastly, look for a talent agency that'll help you get started. It's a truism as old as talent itself that anybody looking to get into the business needs headshots. Model composites. A sense of what kind of work to be seeking. Because no agency, hear me now, can guarantee work. But some can give you a better boost than others. - 40729

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