Saturday, September 4, 2010

Sell Beats Online: Advanced

By Markus Damius

You really don't need to be the next big time Dr. Dre style producer if you want to get started trying to sell beats online. If you want to, you can sell beats simply and without too much trouble as long as you follow the right guidelines. There is information out there which most producers will never even find in their marketing lifetime, and it can help wonderfully.

If you think that you know all about selling beats, there's a few questions I'd like to ask you about. First of all, do you know what a conversion rate is? What's yours, and is it over 2%? Also, do you know that site content is considered by almost every internet entrepreneur to be "the most important marketing tactic ever"?

Let me explain what a conversion rate is... A conversion rate is the number of visitors who turn into buyers after visiting your site. This means that if 100 people visit your site within a day and 2 of them buy, that's a 2% conversion rate. You can also have a conversion rate for gathering emails, too. Let's say 100 visitors come to your site and 10 join your mailing list. That's a 10% conversion rate.

This is a good tactic to demonstrate as well because the truth of the matter is that gathering emails and marketing to those emails again and again is the single easiest way to generate sales. As long as you have a hungry market (which as a beat salesman, you definitely do), you can make your email campaigns really take off for the better.

If you want to continue going from there and learn some things which you have yet to uncover, the best way to do so is to speak to other producers who are already selling online. If you want to get some serious results with your music fast, you should always be trying to contact the big time producers on websites like Soundclick and RocBattle. You'd be surprised how many people will respond to you and answer your questions if you just simply ask.

Starting on a site like Soundclick can be very good for the time being, especially if you're not making any money at all selling beats. But once you hit $3,000 a month or so, you basically contact a ceiling. It becomes hard to be able to surpass those numbers and you kind of only go down or up slightly from there. Gathering emails is your best bet, but still that can take a very long time.

You need to expand past that and there's a few ways to do so. One of which being that you can take over several websites at once. For instance, you could be running an account on Soundclick, making some good money per month, and then to expand you take over RocBattle. This is a good tactic. Keep taking over one website after the next... If you want to do something different than that but you want to expand, then your best bet is to start your own domain with your own individual hosting plan. Websites that actually belong to you are much more expandable, in fact they're limitless.

I know that there are other ways to make money as a music producer, too. The most effective way would definitely be to team up with an amazing artist who will make some hot songs over your best beats. Take those songs, turn them into a project (like a CD or an album) and begin selling them online. If you can reach a few thousand record sales, then your name will be spread like wildfire. People will see that you produced the tracks and they'll know to contact you in the event that they want beats. If your artist goes far, you can search out record deals as well and make it take off. The greatest part about this is the people who contact you after hearing about you by listening to your artist will be expecting to pay a lot more for exclusive rights than you'd normally make online. - 40729

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